Nowadays it’s really popular to simply sell your products with words. Fashionable words, trendy phrases, catchy keywords or slogans can get you anywhere you want to be. Yet, after some time these words tend to degenerate and lose their inner power. Too many catchy slogans packed in one place and prospective customers or business partners are tired and lose interest. Think for example of fancy words – quality furniture. What this phrase exactly means and what are the possible implications of these words?
First of all, let’s think about quality furniture as such. What are your first impressions and associations where you hear exactly these words? Quality furniture probably brings to your mind some stylish, trendy and unique types of furniture. They are probably exquisite in their own way, one of a kind and give off subtle beauty. Yet, at the same time furniture is also about solid objects that imply durability and low maintenance. As a result of this long list of associations – what can you see? Is there a specific object or part of furniture that pops up in your mind when hearing the phrase quality furniture? In the end, probably not.
This results from the fact that words quality furniture have been substantially overused. As a result what’s left apart form this long list of associations is a simple void. There’s no picture that can immediately appear in your mind when hearing or reading the words furniture. What can you do in a situation when you’re a seller of really high furniture and want to make the point of it, emphasise this fact that due to materials, manufacturing processes and unique care your products are really top quality?
How to show off quality furniture
In such a situation it’s best to make use of the power of details. Of course you can still use your quality furniture catch phrase but since it’s so worn out make it meaningful with some detail. How can you actually do it? Think of your quality furniture products, touch them, see how their manufacturing process looks like and then carefully consider what distinguishes them and what actually makes them so high quality products? Find the detail and express it. Tell everyone and everywhere what’s so great about your furniture and make it stick. One detail can turn your business around. Keep this simple advice in mind and try to find something truly relevant. What’s more, it doesn’t need to be anything fancy or sophisticated – what’s more the simpler the better. Go and find out why your quality furniture is like that.
Fabrics make spaces. They can create, shelter or fill them. Very often they are the very essences of otherwise empty spaces. There’s nothing really surprising in this, after all spaces are to be filled and fabrics are made for the very purpose. Yet, it’s interesting to know what are the possibilities of given types of fabrics. For the sake of this article let’s choose light fabric curtains. They are as the very name suggests light, therefore delicate, fragile, gentle and aerial and ethereal. So light that sometimes it’s even difficult to actually notice them. Still, they’re made of fabric so they have substance after all, they have their essence and body that you can feel, touch and mould according to your will. Finally, they are curtains, so they have their own predefined form and consequently function. All in all, light fabric curtains are delicate types of material that cover your windows. What can you do with them to create stunning effects, do you even need them?
Light fabric curtains – airy, fresh and floating
Every house or flat needs fabrics to become personal and have a soul. Of course, it refers to all kinds of fabrics, there’s no need to have everywhere actual curtains. Sometimes it’s enough to have just a small piece of napkin lying around on your living room table. There’s no need for big and definite statements, you can do a lot with just a little. Still, light fabric curtains are very often a way to go if you would like to add to your rooms a touch of fresh air and floating energy. For example, imagine a kitchen with light fabric curtains. They are voile curtains, very delicate and almost transparent, or translucent when the light shines on them. Your curtains are light shade of blue with glimmers of silver here and there. They actually shimmer when reflecting the light. They are pretty short, ending pretty high above the window sill. They’re so delicate than even the slightest air movement makes them float. You’re leaving the kitchen but decide to take a final look back, a snapshot to carry with you, the doors is closing and the air moves up and makes your curtains move ever so slightly up, enough to let you see the greenery beyond the glass. Can you see it?
The power of accessories – characteristics of modern interiors
People tend to pay more and more attention to home design. It’s not only about people who are building their homes or arranging flats from scratch, but it’s also about people who are just remodelling or changing some minor things. Interestingly, home design quite a while ago stopped being only about wall paints, furniture sets or stylish and strategically placed decorative elements. Home design for some time has been showing us it’s new face. Finally, it’s the details and accessories that start to matter and shine. What’s about these details and accessories that suddenly are so significant, what makes them relevant within the bigger picture of home design enterprise?
Accessories and details are important because they are really the essence of home design and interiors. They are especially important in contemporary interiors where everything tends to fall into one of the categories: minimalism, simplicity or functionality. As a result contemporary houses and flats are very uniform and boring. In order to successfully distinguish them you need to put your mind to accessories. These are the accessories and small details that make the difference, that show your individuality and personal taste. Summing up, modern home design relies on practical solutions, minimalism and simplicity. As a result, with no clutter and redundancy your soul and personality is lost. In order to have it back and make your rooms stand out you need to choose suitable accessories. How to do it effectively with stunning results?
Voile curtains – let them shine
If you’re set on making a difference and having your room regained individuality and personal touch you should start easy. Choose only one element and try to proceed gently and with care. After all, you don’t want to spoil the final effect with too many details and accessories fighting each other off and leaving you to messy rooms with no allure at all. Best way to start with are the curtains. They aren’t a very typical accessory because they tend to occupy quite a lot of space, yet they can be your starting point. Let’s choose a particular type, for example voile curtains. Voile curtains are made of very thin and delicate fabric and appear light and fresh.
Voile curtains make a perfect choice since they are so delicate. They won’t make a huge difference, but they can definitely stand out and jazz up your rooms. If you really want to distinguish your rooms choose voile curtains that somehow reflect who you are or what are your tastes like. Don’t be bothered by rules of home design, coordinating colour schemes etc. Try to be as much personal as possible and you can truly change the way your rooms look. Be unique and remember that you are.
Home design is a really great area of activity. While designing your rooms and choosing materials and decorative elements you can truly play with your imagination and creativity. You can set off your rooms and turn even the dullest one into something beautiful and eye-catching. Unfortunately, at the same time, it’s pretty easy to spoil the effect with just one element out of place, poorly chosen decoration or improperly installed or fitted part of your room. Think for example of out of place, old-fashioned sofa located in the very middle of your room and destroying your space altogether or of curtains that are of wrong colour.
Yet, with curtains there’s one more trouble, they can be improperly hanged. You may think that hanging curtains isn’t such a great deal but unfortunately it really is. Poorly hanged curtains can definitely spoil the final effect and make all your room look ridiculous. Just think of curtains that visibly hang too low or too high. To avoid these common mistakes in case of hanging curtains just think of the so called floating curtains. What are they and what’s the help here? Floating curtains mean that they aren’t hanged too low or too high. They simply appear to float above the floor level.
Floating curtains – practical advice
The perfect way of hanging your curtains so they are floating is to have them an inch above the floor level. In this way they don’t touch the floor and appear to be barely above the ground. What’s more, in this way they definitely aren’t hanging too low, there’s no way also for the curtains to appear awkward or spoil the effect with layers puddling all over the floor. Floating curtains is definitely a way to go if we’re not really sure about proper curtain length and the technicalities here. Additionally, if your curtain rod is somehow misplaces, either too low or too high, floating curtains can be a way to save your home design after all. Finally, if you’re still not sure how they should look like you can check online pictures and design ideas for hanging curtains.